// Free Field Guide
Bare Bones Data Strategy
The questions worth answering before you buy another platform.
Free. 11 pages. No cost, no catch.
Wrong Room, Wrong Order
Most data strategy conversations start in the wrong place, and it costs real money.
Someone says the word AI in a meeting. Weeks later there's a six-figure platform contract signed, and nobody's agreed what problem it actually solves. This guide walks through the questions worth answering first, built around a framework called POPIT: People, Organisation, Process, Information Technology. Notice where technology sits. Last. On purpose.
What's Actually In It
Four lenses, worked through in order, before a single vendor gets a phone call.
People
Who's involved, what skills they've got, and what they actually need before anyone opens a laptop.
Organisation
How the team's structured and who owns what. Centralised, decentralised, or somewhere in between.
Process
The governance that keeps the wheels on: code management, data access, change management, and more.
Information Technology
What actually gets built and bought. Deliberately covered last, not first.
Get the first three right and the technology choice gets a lot easier. Fundamentals over fads, every time.
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Get The Order Right
Free, no catch. Just the questions worth answering before a single pound gets spent on a platform.