Last updated: 2026-06-21

Greyskull Analytics is a trading name of Greyskull Ventures Ltd, a company registered in England and Wales (Company Registration Number: 16287204, VAT Registration Number: GB487860434). Our registered office is Society1, 9-10 Cross Street, Preston, Lancashire, PR1 3LT.

We take your privacy seriously. This policy explains what personal data we collect, why we collect it, how we use it, and what rights you have over it.

1. Who we are

Greyskull Analytics ("we", "us", "our") is the data controller for the personal data described in this policy. If you have any questions, contact us at contact@greyskullanalytics.com.

2. What data we collect

Depending on how you interact with our site, we may collect:

• Contact details you give us directly: name, email address, company name, and any message content, via our contact form or similar forms on the site.
• Business context you choose to share through interactive tools on the site (for example, our data platform readiness check or our Fabric vs. Databricks comparison tool). This can include things like your approximate turnover band, team size, current tooling, and answers to questions about how your business handles data and reporting today. None of this is required to use the tools — it's only sent to us if you go on to submit a form.
• Technical/usage data collected automatically by our website hosting platform (HubSpot), such as IP address, browser type, and pages visited, via standard analytics cookies. [Confirm with your HubSpot settings whether additional tracking cookies are in use, and add a cookie banner/consent mechanism if required.]

We do not collect any special category data (health, religion, etc.) and our tools are not directed at children.

3. Why we collect it, and our lawful basis

We collect and use this data to:

• Respond to enquiries you make through our contact or lead forms (lawful basis: legitimate interests — you've actively reached out to us, and responding is the expected and proportionate next step).
• Assess whether our services are a good fit for your business before we get in touch (legitimate interests, for the same reason).
• Send you marketing communications, only where you've separately opted in to receive them (lawful basis: consent). We do not add people to marketing lists just because they've used an interactive tool or submitted a contact form, unless they've explicitly agreed to it.

You can withdraw consent for marketing communications at any time by unsubscribing or contacting us directly.

4. Who we share it with

We use HubSpot as our customer relationship management (CRM) and website platform. Form submissions and the data described above are stored within HubSpot's systems on our behalf. HubSpot acts as a data processor under a standard data processing agreement; they do not use your data for their own purposes.

We do not sell, rent, or otherwise share your personal data with third parties for their own marketing purposes.

5. Where your data is stored

Your data is stored within HubSpot's infrastructure, hosted in Germany, within the European Economic Area (EEA).

Because Germany is an EEA member state, and the UK currently maintains adequacy regulations recognising the EEA as providing an adequate level of data protection under UK GDPR, your data can be transferred there without additional safeguards such as Standard Contractual Clauses.

6. How long we keep it

• Enquiries and form submissions (including readiness-check and comparison-tool responses): retained for 24 months from your last interaction with us, after which they are deleted or anonymised, unless we have an ongoing business relationship with you that requires us to keep it longer (for example, active client records, which we retain in line with our standard accounting and contractual obligations).
• Marketing consent records: kept for as long as you remain opted in, and for a reasonable period afterwards as evidence that consent was given or withdrawn.

7. Your rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Correct inaccurate or incomplete data
• Erase your data ("right to be forgotten"), where applicable
• Restrict or object to our processing of your data
• Receive a copy of your data in a portable format
• Withdraw consent at any time, where consent is our lawful basis
• Complain to the Information Commissioner's Office (ICO) at ico.org.uk if you believe we've mishandled your data

To exercise any of these rights, contact us at contact@greyskullanalytics.com.

8. Cookies

 We use HubSpot’s cookie consent tools to display a cookie banner on greyskullanalytics.com. The banner is configured as a notification, shown to all visitors and uses English. Visitors can accept / decline cookies through the banner.

9. Changes to this policy

We may update this policy from time to time. The "last updated" date at the top of this page will reflect the most recent revision.

10. Website Terms of Use

1. Terms

By accessing this web site, you are agreeing to be bound by these web site Terms and Conditions of Use, applicable laws and regulations and their compliance. If you disagree with any of the stated terms and conditions, you are prohibited from using or accessing this site. The materials contained in this site are secured by relevant copyright and trade mark law.

2. Use License

1. Permission is allowed to temporarily download one duplicate of the materials (data or programming) on Greyskull Analytics’s site for individual and non-business use only. This is the just a permit of license and not an exchange of title, and under this permit you may not:
   1. modify or copy the materials;
   2. use the materials for any commercial use , or for any public presentation (business or non-business);
   3. attempt to decompile or rebuild any product or material contained on Greyskull Analytics’s site;
   4. remove any copyright or other restrictive documentations from the materials; or
   5. transfer the materials to someone else or even “mirror” the materials on other server.
2. This permit might consequently be terminated if you disregard any of these confinements and may be ended by Greyskull Analytics whenever deemed. After permit termination or when your viewing permit is terminated, you must destroy any downloaded materials in your ownership whether in electronic or printed form.

3. Disclaimer

1. The materials on Greyskull Analytics’s site are given “as is”. Greyskull Analytics makes no guarantees, communicated or suggested, and thus renounces and nullifies every single other warranties, including without impediment, inferred guarantees or states of merchantability, fitness for a specific reason, or non-encroachment of licensed property or other infringement of rights. Further, Greyskull Analytics does not warrant or make any representations concerning the precision, likely results, or unwavering quality of the utilization of the materials on its Internet site or generally identifying with such materials or on any destinations connected to this website.

4. Constraints

In no occasion should Greyskull Analytics or its suppliers subject for any harms (counting, without constraint, harms for loss of information or benefit, or because of business interference,) emerging out of the utilization or powerlessness to utilize the materials on Greyskull Analytics’s Internet webpage, regardless of the possibility that Greyskull Analytics or a Greyskull Analytics approved agent has been told orally or in written of the likelihood of such harm. Since a few purviews don’t permit constraints on inferred guarantees, or impediments of obligation for weighty or coincidental harms, these confinements may not make a difference to you.

5. Amendments and Errata

The materials showing up on Greyskull Analytics’s site could incorporate typographical, or photographic mistakes. Greyskull Analytics does not warrant that any of the materials on its site are exact, finished, or current. Greyskull Analytics may roll out improvements to the materials contained on its site whenever without notification. Greyskull Analytics does not, then again, make any dedication to update the materials.

6. Links

Greyskull Analytics has not checked on the majority of the websites or links connected to its website and is not in charge of the substance of any such connected webpage. The incorporation of any connection does not infer support by Greyskull Analytics of the site. Utilization of any such connected site is at the user’s own risk.

7. Site Terms of Use Modifications

Greyskull Analytics may update these terms of utilization for its website whenever without notification. By utilizing this site you are consenting to be bound by the then current form of these Terms and Conditions of Use.

8. Governing Law

Any case identifying with Greyskull Analytics’s site should be administered by the laws of the country of the United Kingdom Greyskull Analytics State without respect to its contention of law provisions.